Locally grown products are a $20 Billion industry. Most industry analysts agree that there are three significant trends in fresh produce in 2019: Local, Organic, and Knowing your Farmer. For an expanding segment of people, the grower’s story is equally important to the product. Grown Where It Matters engages through storytelling by the farmers of the Side Delights® brand of fresh potatoes, the passion that goes into growing, harvesting, packaging, and the role sustainability plays in farming.